Press & media · for PR & comms teams
Every mention of your brand,
with a number attached.
Monitelia watches Google News, your custom RSS feeds, and the GDELT global news index — then attaches outlet, reach, language, country, sentiment and AVE / PR-value to every article, and rolls it into a branded report you can send in two clicks.
Google News + RSS + GDELT · reach & AVE · branded PDF · public share link
Why it's hard
PR is measured in vibes until it isn't
Coverage is scattered across the web
Your brand appears in outlets you don't read, in languages you don't speak. By the time a clipping reaches you, the news cycle has moved on.
You can't put a number on PR
Leadership asks what the coverage was worth. Without reach and AVE, earned media is a feeling, not a figure — and feelings don't survive a budget review.
The monthly report is hand-built
Copying headlines and charts into slides two days a month is not reporting. It's data-entry with a deadline.
Three sources
Broad, targeted, and global — at once
Google News
Broad, multi-market headline coverage per brand term — the workhorse, keyless.
Custom RSS / Atom
Point us at the specific outlets and industry press you care about; we watch their feeds.
GDELT global index
The global news database — language and source-country on every article, powering the geo & language breakdowns.
What you get per mention
Not just a link — a measurement
Outlet & reach
Every mention carries its publication, estimated monthly reach, and tier — so tier-1 coverage looks different from a blog.
AVE / PR-value
Advertising-value-equivalent per article and in aggregate, to compare earned coverage against paid spend. An estimate, clearly labelled as one.
Sentiment trends
Positive vs negative over 30 / 90 / 180 days, plus per-outlet tonality and a reputation-crisis signal when negatives spike.
Geo & language
Where in the world, and in which languages, you're being covered — filterable, and feeding market-specific crisis detection.
Why Monitelia
One brand, one screen
Your press coverage sits in the same project as your social mentions, your Google rankings, and your presence in AI answers — because a mention in the press, a drop in rank, and a lookalike domain are all the same brand.
Give your next PR report a number.
Add a brand term, run a news scan, and watch the coverage — with reach and AVE — roll into a report you can hand to leadership.